Tag Archives: strategic planning

Takeaways from Digital Strategy Masterclass

Things to remember when defining and implementing a digital strategy

Workshop participants takeaways from the day.

Workshop participants takeaways from the day.

Last week I blogged a summary of the Digital Strategy Masterclass run by Jasper Visser as part of Intercom 2012.  Running through the Digital Engagement Framework as a planning process was a useful exercise.  But it also allowed time to consider bigger issues around digital engagement and strategic planning.  There were a few key points that I took away from the day:

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Digital Strategy Masterclass Overview

Intercom 2012 – Digital Strategy Masterclass

As part of the Intercom 2012 conference on Thursday 29th November there was a full day Masterclass on ‘Developing your digital strategy’ run by Jasper Visser (@jaspervisser) of Inspired by Coffee. I was looking forward to this day as an opportunity to look at the bigger picture and gain ideas and knowledge that could be used to develop a comprehensive and well planned digital engagement strategy.

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Filed under Professional Learning, Social Media Marketing