Day 2 at the Museums Australia Interpretation Australia Conference was Community, Regional and Specialist Museums Day. It was a great day showcasing a wide range of impressive projects and stories from across the country.
The first Keynote was given by Alec Cole who is currently the CEO of the Museum of WA, but previously worked with the Tyne and Weir Network of Museums in the UK. He talked at some length about the Regional model employed in Tyne and Weir to develop and grow the museums and galleries in that region. I was quite interested in this having spent time at Beamish, who was involved in the project, earlier this year. There were some great programs within the project, including the MAGIC (Museums and Galleries Inspiring Children) travelling program and the ‘I Like…’ marketing initiative where visitors are encouraged to find sites and events that meet their needs. Alec suggested that the model of regional hubs, which can offer support for cross-marketing, region-wide programs and training, could be used successfully in Australia.
Read More »