Tag Archives: branding

Social v Traditional Media Marketing

Social Media and Traditional Media can play well together

Image by Colleen Simon for opensource.com

The greatest power of a social media network is the conversation.  Traditional media, on the other hand still holds sway over many people’s desire for reliable news.  As an advocate for the use of social media for networking, professional branding, influence and life-long learning opportunities I am often struck by the lack of trust many organisations still place in it as a tool.  I admire the works of young professionals who advocate change and empowerment, such as Colleen Dilenscneider.

Despite my strong belief in the value of social media tools I do not ignore the great impact traditional media has on public opinion and it’s powerful reach.  A couple of weeks ago I learnt a good lesson in how social media and traditional media can play well together.  It was also a good reaffirmation of the value I’ve placed in building professional networks online.

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Filed under Social Media Marketing, Sovereign Hill