Category Archives: Social Media Marketing

Takeaways from Digital Strategy Masterclass

Things to remember when defining and implementing a digital strategy

Workshop participants takeaways from the day.

Workshop participants takeaways from the day.

Last week I blogged a summary of the Digital Strategy Masterclass run by Jasper Visser as part of Intercom 2012.  Running through the Digital Engagement Framework as a planning process was a useful exercise.  But it also allowed time to consider bigger issues around digital engagement and strategic planning.  There were a few key points that I took away from the day:

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Digital Strategy Masterclass Overview

Intercom 2012 – Digital Strategy Masterclass

As part of the Intercom 2012 conference on Thursday 29th November there was a full day Masterclass on ‘Developing your digital strategy’ run by Jasper Visser (@jaspervisser) of Inspired by Coffee. I was looking forward to this day as an opportunity to look at the bigger picture and gain ideas and knowledge that could be used to develop a comprehensive and well planned digital engagement strategy.

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IMTALAP Article – Twitter in Museum Theatre

Ideas for using Twitter in Museum Theatre

This article was original published in the newsletter of the International Museum Theatre Alliance – Asia Pacific (IMTALAP).

Last weekend I tried to explain to my Mum, Uncles, Aunt and 92 year-old Grandma the value of Twitter.  It was so hard.  I was met with many sceptical looks or polite smile-and-nods.  The truth is that Twitter’s power and value is difficult to explain in theory, it needs to be experienced.  It needs to be experienced over a fair amount of time.

I’ve been making a concerted effort to ‘learn’ Twitter since July last year, and it’s only been in the last three months that I’ve really come to appreciate and vouch for it’s worth.  If you’re keen to work productively with Twitter, and I will argue that’s a very worthwhile pursuit, then I recommend giving yourself a good amount of time to play first.

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Twitter at Conferences

Twitter Dynamics at Conferences

Last week I attended the Museums Australia conference in Adelaide.  It was my second time tweeting at a MA conference, and as Regan Forrest suggests, there was a more robust Twitter conversation going on this time.  I also felt more connected to Twitter in this conference than I did last year, and it got me thinking about how the Twitter dynamics of a conference has affected my experience.

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Social v Traditional Media Marketing

Social Media and Traditional Media can play well together

Image by Colleen Simon for opensource.com

The greatest power of a social media network is the conversation.  Traditional media, on the other hand still holds sway over many people’s desire for reliable news.  As an advocate for the use of social media for networking, professional branding, influence and life-long learning opportunities I am often struck by the lack of trust many organisations still place in it as a tool.  I admire the works of young professionals who advocate change and empowerment, such as Colleen Dilenscneider.

Despite my strong belief in the value of social media tools I do not ignore the great impact traditional media has on public opinion and it’s powerful reach.  A couple of weeks ago I learnt a good lesson in how social media and traditional media can play well together.  It was also a good reaffirmation of the value I’ve placed in building professional networks online.

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